✦ Why I created Mild
Mild was born while working on a branding project. I was creating a logo for a copywriter, and out of all my proposals, its hand-sketched lettering caught my eye. The lettering wasn’t selected for that particular brief, but it had potential. I sketched it out and reconsidered the concept, refining it into a set of letters. Eventually, I arrived at the complete typeface with the boldness and edge I had sensed in the original hand-sketched version.
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✦ Mild is a typeface with 2 versions, all in uppercase. • A ''rounded'' version that has softness and space • An ''angular'' version with its edgy rhythm.
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✏️ Each version contains alternatives, which allow you to create, conceive, and experiment with more ease and playfulness.
💻 📚 📰 Great for catching and intriguing the eye. It can be used across a variety of mediums like websites, branding, books, social media, movies, record covers, and more.
A typeface that contrasts with its name: mild, but playful. A bold, imperfect, and empowering typeface.